Our Services

The range of our services is designed to improve your online presence and reputation, boosting sales and revenues. With our help, your company can effectively communicate with your customers, stakeholders, and employees.

Branding

Your brand determines how your audience perceives your company or products. In a few words, are you delivering the right impression? A good brand goes above and beyond just a logo. Your brand represents the sum of customers’, stakeholders’, investors’, and employees’ perceptions of your company.

Brand definition & messaging

Brand messaging is how your brand communicates its unique value proposition and personality.

It can be verbal and non-verbal messaging.

Your brand messaging can inspire and motivate customers, making them want to buy your products or services. It builds a relationship with your brand.

Logo creation

A well-designed logo tells potential clients who you are, what you do, and how that benefits them.

It communicates to people with no prior knowledge or experience with your business that you do great work.

Your logo builds trust by validating your professionalism and get’s people to stick around.

Brand positioning

A tagline or logo alone won’t be enough to build a strong brand. You must focus on two essential topics.

What makes you different from your competitors? And how are you going to be seen by your customers?

That’s why it is strategic to position your brand and ensure it appeals to the right audience.

Brand positioning is the process of getting your brand out there and establishing it as something worth thinking about.

Brand voice

A brand voice helps your audience identify your brand, no matter what, across all your media platforms.

Brand voice helps your audience remember your company and what it’s known for. Your message needs to be consistent with your language, your brand’s core values and interact with your consumers.

Brand voice will help you get people interested in what your business offers.

Brand for social media

Social media offer you great potential for engaging your customers and positively influencing customers’ decisions to buy from your brand.

In addition, engaging on social media allows your brand the opportunity to build trust with potential customers, stakeholders and employees. Never underestimate the impact of a positive/negative experience with your brand or company on social media.

Web Marketing

The art of Search Engine Optimization (SEO) is the result of careful analysis and research of keywords, allowing for a higher organic ranking and greater website visibility in the search results. This digital marketing tool, combined with Social Media Marketing, increases sales and improves your brand presence and awareness. Let’s see how…

Search Engine Optimization (SEO)

Brands need SEO first, as it’s the most viable and cost-effective way to understand and reach customers at key moments. SEO definitely improves your website’s overall search and visibility, but it also offers real added value.

In short, SEO is critical because it makes your website easy to find and generates more traffic and opportunities to convert leads into paying customers.

Furthermore, unlike Pay-Per-Click (PPC) advertising campaigns, the ranking of your website generated by SEO is organic, so it lasts over time (while the ranking generated by PPC stops when the Ads campaign ends).

Therefore, investing in your website’s SEO means investing in your future online stable visibility.

Social Media Marketing (SMM)

Social Media Marketing (SMM) allows you to connect and engage potential customers wherever they are: LinkedInTwitterYoutubeFacebookInstagram and even some of the younger platforms like TikTok.

These social media channels help you attract the right customers with the correct information at the right time and help you show your product or brand to potential customers at the right time.

With a strong SMM strategy and the ability to create engaging quality content, you can engage your audience and retain them.

Content creation & content marketing

Content creation is the most important inbound marketing practice.

When you create high-quality content, you provide valuable and free information to your audience, attracting new potential customers to your website and retaining existing customers through quality engagement. SEO cannot be effective without quality content. 

Content is king in creating awareness and generating quality leads that support healthy sales growth.

Google & Facebook remarketing

Did you know that 97% of people who visit your site for the first time leave without buying anything?

That’s because they need to feel like they know you first. Google, YouTube, Facebook, and Instagram remarketing Ads help bring back those who have visited your website and left without interacting with you.

This dramatically improves your digital marketing and profits.

Email marketing (newsletters)

Email marketing lets you regularly stay in touch with your existing customers and website visitors. Studies show it costs five times more to acquire a new customer compared to retaining an existing customer.

Several buyers appreciate being kept up-to-date with the latest products and promos. In fact, according to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails).

Therefore, emails are the best way to remarket past clients, announce a new product/service, spread discounts and promotional campaigns, share company news, or stay in touch with customers.

Online Advertising

Advertising is often the most prominent element of the communication mix. Advertising includes all messages a business pays to deliver through a medium to reach its customers. Online Ads allow reaching a targeted audience. Mixed with organic search results generated by SEO, advertising offers the best results.

Google PPC (Pay Per Click)

Pay Per Click (PPC) is important because it allows your business to read its data accurately, make changes to its advertising campaigns, constantly review new data, and then measure the effectiveness of the changes.

This type of digital advertising is very data-rich and gives you an advanced level of Ads data and control. Furthermore, PPC is convenient because you only pay when a user reaches your website. For this reason, PPC has better value for money than traditional media ads such as TV and radio.

Facebook Paid Ads

With roughly 2.93 billion monthly “active users” (i.e. they check their page multiple times daily) as of the second quarter of 2022, Facebook is the most used online social network worldwide.

About 80% of all Internet users use Facebook, including 65% of adults over 65. Therefore, you quickly understand why Facebook Ads can help your company get more visibility for your content/message and boost traffic to your website. 

Regardless of who your customers are, they are using Facebook every day. And, every day, you can communicate with them! Facebook Ads also offer the advantage they can be set up to target more significant site traffic, more impressions, and even Click-Through-Tate (CTR). This rate measures the effectiveness of an online advertising campaign through the percentage of clicks on specific content.

Instagram Paid Ads

Instagram and Facebook ads are fully integrated. This makes creating Ads campaigns, creative iterations, and audience targeting easier. With over 2 billion active users, Instagram has established itself as one of the leading social media platforms.

Some data to better understand this phenomenon:

  • 17.6% of people in the world use Instagram.
  • It is estimated that 71% of businesses in the United States use Instagram for business.
  • Over 200 million businesses use Instagram for advertising.
  • 60% of people say they discover new products on Instagram.
  • 31.2% of Instagram users are between the ages of 25 and 34.
  • 31% of IG users are between the ages of 18 and 24.
  • Users spend an average of 30 minutes a day on Instagram, according to data from 2021.
  • 73% of American teens say Instagram is the best way for brands to reach them through promotions and products.
  • 200 million Instagram users view one or more business profiles every day.
  • 70% of shoppers find new products on Instagram.
  • A third of the most viewed stories come from companies.

Benefits:

  1. Simplified campaign creation.
  2. Brand awareness.
  3. Creative comfort.
  4. Higher engagement rate.
  5. Return on advertising spend.
Youtube paid Ads

Did you know that YouTube is the world’s second-most-used search engine after Google? And did you know that over 90% of users prefer to view a video rather than static content such as text and photos?

YouTube has 2 billion users that view almost 5 billion videos every day. If that sounds huge, it’s because it is.

In a world where people are bombarded with ads at every turn, grabbing their attention immediately is vital. For this reason, giving a YouTube Ads campaign is very beneficial for your company, regardless of the type of products or services you sell.

By creating compelling and memorable video Ads, you are increasing customer engagement and interaction.

LinkedIn sponsored messaging

Have you ever received a connection request on LinkedIn from a stranger who grabbed your attention with a compelling message? That was Sponsored Messaging.

Sponsored Messaging is an effective way to reach your audience with a native Ad delivered directly to your target audience’s LinkedIn Messaging. That means you engage them where they increasingly spend most of their time – and while they’re in a professional mindset.

LinkedIn offers perhaps the best contact targeting system, allowing you to research your audience by entering specific parameters, such as geolocation, profession, annual income, and thorough business or personal interests.

Sponsored Messaging is a “surgical” method of online advertising, sending your message precisely where it needs to go.

Online Services

In addition to the primary services, we offer some ancillary services. From end-to-end brand measuring to Website creation and maintenance. From the design of Mobile App loyalty programs to the professional production of videos for your Youtube and Social channels.

Brand end-to-end measuring

About 60% of brands miss the opportunity to truly engage consumers by not measuring the impact of their targeted campaigns on them.

End-to-end brand measuring is critical because it takes the ambiguity out of planning, briefing and reporting, with a consistent and consistent approach to measurement.

It is an accurate and effective measurement framework that will provide you with the data to keep moving your business or product/service forward to meet your customers’ needs. At the end of each quarter, our content marketing team reviews your goals, metrics, recommendations and actions for the next quarter. We don’t just look at the metrics. We link them to our goals for the quarter and discuss what we’ve learned and the following steps to keep the momentum forward for the next quarter.

Website design & programming

A professionally designed and built website is essential for the efficiency of your business communication.

Your website needs to be done well not only from a design and programming standpoint. But above all it must be effective from the point of view of the user interface and the communicability of the contents, which must be of quality, clear and easy to find.

A well-designed website, in addition to helping your business reach a larger and more engaged audience, can also build existing customer loyalty.

Good website design & programming helps a potential customer understand who your company is, what you do and why they should choose your product or service.

Website maintenance

Regularly updating and maintaining your website is critical to ensuring your site is running at full capacity.

Like your car, your website needs regular maintenance to function correctly and safely.

Maintaining your site properly helps ensure your website’s safety, improves search engine ranking and visibility, increases the number of new visitors, boosts return traffic, and more.

Mobile App loyalty programs

Mobile loyalty apps represent a great way to build customer loyalty, collect information about their buying habits and entice them to buy more of your products or services.

With a mobile loyalty app, you can retain and engage customers better. People spend many hours with their mobile phones in hand, and mobile loyalty apps keep your customers returning to the app repeatedly. Ultimately, when people are more engaged beyond the point of purchase, they’re more likely to stick around.

Your business should take advantage of mobile apps and loyalty programs to increase your sales, improve your brand awareness and promote your business.

Youtube videos creation

If you understand the benefits that a YouTube Ads campaign can give your company to promote your products or services, you also know that the ability to grab the attention of your target immediately depends on the quality of your videos.

Therefore, posting high-quality, professionally made videos on YouTube is essential.

We have partnered with a team of audio/video professionals who create videos of significant emotional impact, with communication aimed at capturing attention and conveying your message.

Online Reputation Management

Online reputation issues can affect any business, organization or individual, often creating very negative consequences if not addressed promptly and adequately. Whatever the problem, we will help you significantly improve your online footprint on Google and other search engines.

Check brand reputation

Your brand reputation is what your current customers, prospects, stakeholders and the public think about your company, product or service.

How others perceive your brand is what makes (or destroys) your reputation, much more than how you define it yourself.

A positive online brand reputation will inspire customer loyalty, drive revenue growth, and improve customers’ trust in your brand.

But brand reputation is not just essential for your potential customers. Indeed, a positive brand reputation has immeasurable benefits on stakeholder trust in your company and can generate a significant financial injection for your business, allowing you to make new investments.

Remove negative online content

Harmful online content, images and videos rank high in search results and can irreparably damage your online reputation.

For businesses and brands, negative, defamatory or libellous content may have a devastating effect. It can affect customers’ and investors’ confidence in your company and products/services.

Removing negative search results isn’t easy and takes a long process. We can summarize the many activities in four points:

  1. Claim your identity on social media before someone else does.
  2. Request removal of the article for violating the content guidelines.
  3. Use the DMCA form to request that negative results not appear in Google and other search engines.
  4. Third, contact the author and ask them to remove the article.
  5. Fourth, suppress negative results by improving the rankings of other articles.
Clean historic negative content

Online content can continue to appear in Google, and other search engine results for many months after it has been removed. For this reason, it is necessary to take action to clean historic negative content. This can be done through software tools and by applying specific protocols.

Produce positive online profile

After having deleted all the negative historical content, it is necessary to create new positive ones, to rebuild a good reputation. That means a massive amount of content creation/updating needs to be done.

Much content will be created and uploaded online to be indexed by search engine providers. These can include:

  • Your social media posts.
  • Your posts shared by third parties.
  • Third-party social media posts.
  • Third-party posts shared by you.
  • Your videos are uploaded.
  • Your videos shared by third parties.
  • Third-party video uploads.
  • Third-party video posts shared by you.
  • Your blogs.
  • Third-party blog.
  • Forum posts.
  • Photo albums.
  • News articles.
  • People search lists.

In addition to creating new content, keeping the web monitored and responding to any request or opinion about your company/service/product is also necessary.

Maintain a positive perception

To maintain an excellent online reputation over time, you need to remember that due to the complicated nature of marketing and the sophisticated ways of perception in the human brain, customers often display a specific range of emotions and behaviours when dealing with a brand. That’s why there is a task list to be followed daily:

  • Monitor the web for negative comments and address them directly.
  • Actively work to remove irrelevant and unwanted content.
  • Actively contribute to business and personal profile sites.
  • Use your social channels effectively, responding quickly and with knowledge.
  • Many social media track a company’s responsiveness to customers and rate them.
  • Add new blog content to your site regularly.
  • Communicate with your customers: quickly, clearly and often.
  • Train your employees and representatives to be knowledgeable, compassionate and responsive when communicating with your customers.
  • Ensure your company’s actions align with the reputation you want to see online.

Coordinated Image Management

In each detail of your brand communication, you must show a common language with a coordinated visual identity. For example, websites, blogs, social media, brochures, catalogues, email signatures, newsletters, company letterhead, etc., must have coherence in their visual and communication style.

Websites
Social media
Email signature
Business cards
Brochures, leaflets & company letterhead

We're Here To Help

Office

30 N Gould St Ste R
Sheridan, WY 82801
United States of America

Hours

M-F: 9am – 1pm | 2pm – 6pm
S-S: Closed